The main focus of the new image is to evoke pure air, balance and sustainability. From this starting point, the symbol is intended to reflect a turn, a blue current of clean air that closes on itself, with a wink toward renewed air and mobility.
The font is emphatic, as it is essential for the brand to enjoy optimum visibility and legibility. However, the lower-case letters and gray tone smooth over that robustness, and also allow it to be more in tune with the symbol; both form a total visual harmony.
Hispacold is a company with a long history and vast experience, where innovation is one of its main assets. The new image highlights that capacity to renew itself, and continue advancing in the field of climate control; a current, fresh, friendly and versatile image.